how this little idea became a tee brand

Hi, I’m Pauline — the founder, dreamer, and packer behind WALDAU.

This brand started like many things in my life: quietly, in the middle of a Pinterest scroll. I kept saving the same kind of images — soft light, vintage fruit illustrations, outfits that felt like summer postcards.

And one day I realized… I wasn’t saving fashion — I was saving a feeling.

So I decided to turn it into something real. A tee you could actually wear. Something soft, nostalgic, simple — something that feels like you.

I’m not a designer. I’m just a girl who wanted a peach tee that looked like her moodboard.

And now you’re here — reading this. That already means the world. 🤍

This blog will be a space for behind-the-scenes, ideas, and little stories from this journey.

Thanks for being here.

With love,
Pauline